During the Augmented World Expo on Tuesday, Snap showcased a teaser of its real-time, on-device image diffusion model. The company explained that the early version of its new model can generate vivid AR experiences.
The company also introduced a bunch of generative AI tools for AR creators. It looks like Snap’s real-time image model can instantly bring your imagination to life in AR.
Snapchat introduces AR generating models
According to the new announcement, Snapchat users will start to see Lenses with this generative model in the coming months. Additionally, Snapchat also plans to bring the new Gen AI model to creators by the end of the year.
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With the rise of use cases of Generative AI, Murphy aims to bring an upgrade in Snapchat with Generative AI. Usually transforming a 2d image takes time to be converted into AR or VR, which Murphy aims to reduce within seconds with the help of Gen AI powered AR image generating models. The model is expected to be fast enough and can be fitted into smartphones. With the new update you can render frames in real time just with a prompt.
“ At Snap, we believe in building and advancing technology that empowers our global community to express themselves and bring their creativity to life. So today, we’re unveiling new AR experiences powered by GenAI for Snapchatters and our AR developer community,” Snap co-founder and CTO Bobby Murphy explained in an official blog post.
What’s next
Apart from the AR generating model, Lens Studio 5.0 was also launched for developers. With Lens Studio 5.0 developers will be able to create quick VR effects, which usually takes weeks or months.
You can also create selfie lenses by creating ML face effects. The update also aims to provide customised VR or AR effects a per your need.
Furthermore, “This and future real time on device generative ML models speak to an exciting new direction for augmented reality, and is giving us space to reconsider how we imagine rendering and creating AR experiences altogether,” Murphy concluded.
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